Consumer Insights are the most effective tool in marketing. It plays a major role in the discovery phase of shaping your business strategy and guiding your idea creation. You need to know who your customers are and what they want. You must both listen and ask the right questions so as to identify needs of customers. The organizations which understand their potential customers are better placed in the market to meet their needs.
But as organizations grow so their consumer base along with the system which is used to handle growing market. Dynamic 365 for customer insights is a simple tool for organizing data. It helps brands to be heard, understood and served using advanced predictive analytics, AI, and machine learning. Customer Insights uses Cortana Intelligence to provide an analytical customer view. Plus, organizations get to generate insights through KPI’s about their business.
Whether it is social media, in-store visits, and online reviews, you get “360-degree” view of customer interactions with your business. With D365 consumer Insights, you always get to check for additional or related insights that help to identify and present the right products, services, and solutions for your customers.
Check out these cool functionalities you get in Dynamics 365 for Customer Insights for building your marketing strategy.
Intelligent customer engagement: Customer Insights is SaaS-based service that makes it easy to transform your customer data into actionable insights.
Turnkey solution for business user: Easily access customer data; continuously apply intelligence, and deliver the resulting insights to the individuals who need it in the context of their day-to-day work.
Security and role-based access control: Customer Insights delivers enterprise-grade security for role-based access control by supporting Shared Access Signature based authorization.
Expandable solution: Customer Insights automatically scales to the capacity you need, based on the incoming data of the customer and their interactions along with the analytics that you apply.
Invest with confidence: Microsoft Dynamics 365 cloud platform reduces cost and complexity with data centers that safeguard your data on the always-on world of cloud
Now, you have the full power with Dynamic 365 for customer insights to harness the data visualization and predictive analytics capabilities in building your marketing strategy.